OUR Advertisement & Evaluation

Evaluation: 

During this unit I was asked to carry some research into existing advertisements to get an idea of how other advertisement operates. This also allowed me to develop my understanding the codes and conventions used within an advertisement. After looking and researching I joined a group to plan, prepare and produce an advertisement for our product choice. This being "Zeus Sport" Energy Drink.

The use of this evaluation will outline the benefits, problems and outcomes of this project. I will also be including some of the feedback gained from the general public if I were to product a similar product in the future and how I would aim to do so. 

My group worked effectively during the planning process for the advertisement unit. We as a group separated different tasks between us to different member of our group. We also made sure that the way we worked allowed good organisation and we did this by setting out deadlines for our project in order to get things done but also allow the project meet its overall deadline. This helped our group as it meant that we were able to produce good quality work as time had been allocated so that we are able to not rush aspects within the planning.

In terms of the benefits that came from the use of the use of planning is that it means that we are able to set things our in advance, it allowed us to be able to set out a budget, this is so important for use as it means that we are aware of ways to manage finance and allowed finance to be sorted out in the different departments so that we are able to not overspend and lead to financial problems for our advertisement. In addition to that it means that we as a group became more flexible in spending as we would know how to spend our money from the limits set out.

One weakness within our planning is that we didn't think much about the wide range of problems that could arise from the production. For example in the diary log their is an issue of one team member not being in therefore meaning that we had to redraft the logo and therefore took up time. Also mistakes in the filming meant that we had to re-film scenes. This could have been prevented by setting up an additional factor where this aspects are to be taken in account. As a group we did not face major problems however slight hitches as mentioned earlier on. From what happened it did not have a great impact as our deadlines set allowed us to find a method in keeping up as the deadline was made to a tight schedule so when this took place within our planning it did not affect us just allowed us to overcome the issue.

For the production of our advertisement, did not face major difficulties however there were a few small problems throughout the process. This being that when recording we had to re-shot some scenes from simple errors in the costumes used and one individual wearing a different colour top for the shots. This meant re-shooting which put a strain on the group as it was tedious to re-shoot however it did not affect our group meeting the overall deadline.

The filming as a group went well in the terms that everyone pitched in and made it to the recording sessions. The list of equipment for our pre-production meant that the production was more organised. Within our recording we insured that we used a wide range of camera angles to express or establish factors within our advertisement to allow the interest of individuals to be maintained. We used long shots to establish the atmosphere and setting of the production, this also helped create the competitive mood we were aiming for. We also insured that we included mid-shots to insure that the viewers are able to acknowledge for example the two drinks that the individuals are drinking. In addition to this the use of close ups also included within our production to show the emotions of the characters. For our group to be able to use the different camera angles is a great advantage to our production as it also means that the use of the camera angles provide more meaning to the advert we are portraying. This helps our production in being more realistic, we also insured from our pre production work when looking at the codes and conventions that we incorporate it within our production. We did this very well as we insured that as a group we split the roles and divide it so that the recording could go smoothly. We used our pre production work to help our recording.

Some of the issues within our production did take place, however we as a group overcame them, some more than others. However we managed to complete the advertisement. In terms of the production of our advert as a whole, I would say that it was a great and that we produced it too a good standard of level.