Wednesday, 1 May 2013

LO2: Target audience research


Questionnaire

Below shows the questionnaire that we as a group asked individuals, before doing so we provided candidates with a brief of what our product is and why we are gaining the research so that they were able to answer the questions with more relation to our advertisement. 

What is your gender?
(Circle from the options below)


Male

Female 


  1. How old are you?
(Circle from the options below)

10-15 Yrs                
16-20 Yrs
21-25 Yrs
26+

  1. Who do you watch television with?
    (Circle from the options below)

Parents
Children
Siblings
Friends
Family
Others

  1. Would you buy the Zeus Energy Drink?
    (Circle from the options below)

Yes
No


  1. What channel do you most watch programmes on?
(Circle from the options below)

         ITV
         Channel 4
         Sky
         MTV
         Other

  1. How hours of television do you watch per week?
(Circle from the options below)

         0-5 hours
         6- 10 hours
         10-15 hours
         15+


  1. How much are you willing to pay for the Zeus Energy Drink?
(Circle from the options below)

        £0 - £0.50
        £0.51 - £1
        £1 and over

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