LO3: Codes and Conventions, Synopsis & Script/ voiceover

The codes and Conventions that we as a group will be using for our advertisement is as follows: 

• Symbolic, we will use the use of clothing to represent the product. This being the use of the sports kit for the actors to wear, this will help present the sport element to our product Zeus Sport energy drink.
• In terms of written we will use number such as 5,4,3,2,1 to show individuals the competition and the starting. This will help create the fast beat element to the advertisement. Can help also support our advertisement as the product will help when doing sport or activities.
• Audio, the use of having music within our production will help complements the fast beat within our advertisement for the sport drink and makes it more dramatic for users.
• Technical, finally for the use of camera angles, we will use a wide range of angles to establish our shots to showing expression. We will use long shots to establish the start of the race and set the scene for where the two actors will be this being at the sport facilities. For the mid shots we will concentrate on the two actors drinking the products water and our Zeus product. and finally we will use extreme close ups/ Close ups to establish the reactions that the actors have to winning or losing. This will then end with a close up of the product being shown to viewers this being Zeus product. The use of having this towards the end makes the focus last on the product

Our Synopsis 

Our advert will be promoting a new energy drink called ZEUS SPORT and will be on average one and a half minutes long. The advert is based on two football players; Daniel and Gift who are training through a series of football drills. Gift has taken water and Daniel has taken Zeus before the starting the training. Both start the training together when Daniel takes the lead. Gift falls back half way during the training session, when Daniel approaches him and gives ZEUS SPORT to Gift. Immediately after taking this, Gift feels the impact of this energy drink. Gift is then able to finish his training too. This advert will persuade the audience through reward power as it promises to give the consumer more energy to continue going. Our slogan for this product is: "live it longer...the extension energy drink."

Script 

For our production our script is very simple as it does not include much speaking or narrative.

Music begins 

Gift and Daniel are preparing to run on the tracks, Gift drinks the water whereas Daniel drinks the Zeus sport energy drink. They take their positions and a countdown to 5 is made, after that the race begins. The race starts with Gift running at a steady speed as daniel, suddenly daniel is overcoming Gift. He reaches the final line and throws his arms up in surprise and delight. While Gift shows his disappointment by placing his hand on his head.

(The product then appears and is moved from the left hand corner to the middle of the table.) 

Narrator: Live it longer .... Zeus the energy drink 

Our script is very simple as we are placing more attention on the imagery and the product itself, using upbeat music to set the tension of the race and drawing users in with the one us of speech to make the advertisement more memorable to the audience.