LO2: RESEARCH report

Reflecting from our audience questionnaires I have been able to analyse the data into relevant categories. Below are some representations of the primary data we collected from a sample of thirteen individuals. We have narrowed our results to give simplify our target market. 





Question 1: 

Our target audience range as a group was decided as aged thirteen to forty five years old. Looking at the results I am able to see that our questionnaire was completed mostly by 16-20 years. Identifying this has shown that has shown that our target market will be between this age group. For our advertisement we will insure that we keep in mind this so that we can insure that our target market requirements are being met alongside the others.

Question 2: 

Looking at the results shown above you are able to see that for audience and whom they usually watch Television with is there is siblings. Following in second position the parents. From this we are able to see that we can also gain the interest of some users siblings and even parents interest from our product. When looking at this I am able to see the lifestyle of our audience and whom they are usually watching television with. 

Question 3: 

In terms of the use of the product I am able to see that a majority amount of individuals have replied yes into purchasing our product. I am able to see that this is a positive aspect to our research as it supports the success of the product that we are offering and shows that individuals are interested in the product. 

Question 4: 

Looking at the common television channels that users watch I am able to see that it is mostly SKY, looking at this I am able to see that it reflects the product that we are selling highly as it provides an option to broadcast our advertisement on SKY sports therefore fitting in with ZEUS energy drink. The use of advertising it on SKY sports will insure that we are able to gain the interest of individuals. However when looking at the results I also able to see that we have a second option that we can opt for in terms of where to advertise and our consumers interest in tv channels. Looking at this I am able to see that another segment of interest for the television interest from our participants is the use of Channel 4. I am able to see that this another habit from users, from this it allows identification in where to reach my target market. From my results I am able to see to meet the audience tv viewing habits that we as a group will either advertise on SKY or Channel 4 

Question 5: 

Looking at the hours of TV consumed per week by individuals I am able to see that that the most common hours watched is between 10-15 hours. Looking at this shows that we have a wide range of timings that we are able to slot in order to advertise our product. Looking at this I am also able to see that their is a high majority that also watch 15+, this once again confirms when we should slot in our advertisement. I am able to see as a whole from this section of the research that our market research have divided tv viewing habits, so from this I am able to see that our advertisement will need to meet their watching periods. 

Question 6:

Finally looking at our expected cost for the energy drink, I am able to see that most individuals selected from the price range of £0.51 - £1. Looking at this I am able to see that they are interest in affordable pricing for the product that we are offering. Looking at this I am able to see that we charge for the cans will be £69p and our bottle drinks will be at a higher rate of £1.19.


Overall Summary of Our decisions 

Age Group:             16-20 Years Old

Mode:                     SKY

Watch With:           Siblings

Hours of TV:           10 -15

Use of Product:        YES

Approx Cost:           £0.51 - £1

As our target age group is aimed towards individuals aged thirteen to forty five years old, we are able to attract their attention because the individuals we surveyed fell between the intervals 16 - 20 years old. From the analysis, we will be broadcasting our advert on Sky, which will be viewable from 4pm to 1am. This is because from our research we were able to identify that representative sample of mainly 16 -20 year olds watched television for 10 - 15 hours, mostly from 5pm till late. We will be continuing to advertise this product as all of our respondents said that they would purchase our product. The price range of our energy drink will be £0.69 for cans and £1.19 for a bottle. The available flavours of the energy drink will be; tropical, fruit burst, cherry and the traditional orange flavoured energy drink.