LO2: Evidence of ONE of your group’s idea being developed

Product to promote: ZEUS SPORT

Slogan: "Live it longer...the extension energy drink"

Our initial idea is based on Gift and Daniel's ideas being related to sports. We will create an advert to promote an energy drink which is called Energizer. The product will be targeted at a demographic population of thirteen to forty five years old, to both males and females. However, our advert is mainly targeted at sporty people. 

Below are our different ideas for our production:

1. As our first idea we decided to have two individuals running on a treadmill. One individual takes water and the other takes Engergizer. The individual who takes water tires out whereas the other continues running.

2. A girl and a boy are playing football and the boy tires out while running around. The girl pushes him out of the way and strikes a goal, which was the result of her taking the energy drink. Towards the end she shows him the Energizer drink and then laughs and walks off. This idea was looked alongside the gym idea in the mind map and developed on to this on the pitch. 

3. Two lads are working out during their training for football in competition with one another. First lad has taken Energizer before his training and the other just water. The guy who takes the energy drink shoots off in the lead and the other stop halfway; tired. When the individual who has taken the energy drink has completed his training he comes back to the other guy, pats him on the back and hands over the energy drink to him. He happily takes it. 

After a group meeting we have decided to take on the third idea for our production process.