Our advert promotes the energy drink ZEUS Sport.
What defines our product is that it is an all-natural stimulant. It will
include ingredients as guana and Caffeine. This will allow our product to
differentiate in contrast to other energy drinks. We will be providing the
options for individuals to be able to purchase either a can or a bottle
depending on their interest. This will insure that our product is able to reach
the consumers requirements.
Our target market for Zeus Sport will be mainly focused on individuals
who regularly participate in sport or individuals who just want to purchase a
drink. We will be targeting to both male and female consumers. The age group
that we will be targeting towards is from 13 and older.
The advert will be a realist narrative and will focus on two characters,
this being Gift and Daniel. The advertisement will include persuasive techniques;
we will do this to insure that we are able to gain the interest of our
consumers. We will do this by the use of a slogan or even a jingle. Our group slogan
for the product will be “live it longer… the extension energy drink” we have
decided to use this as it supports our TV advertising in terms of Gift and
Daniel’s performance when consuming either water or Zeus Sport.
The price that we have set for our product is £1.60, the product will
appear in many supermarkets. Our decision to air our TV advertising will be on Sky
and Sky Sports.
The period of time that it will air at 5pm and onwards. Our production
will be at an affordable budget, it will consist of only two characters, and we
will only be using one camera.
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