The regulation boards collect information from the audience by allowing them to provide complaints, which then allows them to overcome and identify any issues.
Looking at Ofcom and how they operate with the use of complaints: http://stakeholders.ofcom.org.uk/enforcement/audience-complaints/
When looking at the website I am able to see that the complaints gained are reported to the audience, the programmes are listed in alphabetical order. It shows the programmes that received more than 10 standards complaints.
These are some of the complaints from the audience, this is how Ofcom gain and aim to meet the standard and requirements of the audience.
Audience Information
Information from the audience is gained by different methods the following below shows some of the methods:
Questionnaires & Surveys
Questionnaires and survey are usually paper based, however can be done online. They are set of formal questions used in order to gain statistical research, but can also gain more information by using open end questions.
Focus Groups
Focus groups include a group of people, this tends to usually be between 4 to 14 individuals. The people in the group are brought in together to hold a discussion. This discussion will be based on a topic while the individuals conducting the research is present. Focus groups will include discussions rather than simple answer to questions. The moderator will not get involved in the group discussions in order for fair opinions to be shown. They will simply ask the questions while the individuals answer around and this will then help a discussion and detailed responses.
Observations and Interviews
Observations are a common method, and bring a lot of advantages as it allows a better understanding in the human behaviour whereas an interview looks at the presentation of an individual with a basis of questions and the responsive actions. The difference between the two is that having interview may not provide a better understanding of individual's behaviour and attitudes as for example interviews for recruitment will have similar questions to what is expected and also individuals can be more prepared for an interview. Whereas it is better from observations as the outcome is not always know their perspective gained is more direct. Observations can provide a better acknowledgement of problems by making in depth analysis of the situation at hand whereas at an interview there is no real idea in the problems for example in an interview for recruiting you will not know the capability of a candidate, it is made on judgement in their presentation.
(BARB) Broadcasters Audience Research Board
This is an organisation is the primary provider of television audience measurement in the UK who collect the viewing figures for the television in the UK. BARB audience measurement data shows the trading currency for broadcasters, advertisers and their agencies. BARB is a non-profit making limited company and funded by major players in the industry for example like the BBC, ITV etc. The information shown shows how well channels advertisers and campaigners have done. This can be a great method in being able to see how successful the advertisement within our group can be through the use of BARB.
This is an organisation is the primary provider of television audience measurement in the UK who collect the viewing figures for the television in the UK. BARB audience measurement data shows the trading currency for broadcasters, advertisers and their agencies. BARB is a non-profit making limited company and funded by major players in the industry for example like the BBC, ITV etc. The information shown shows how well channels advertisers and campaigners have done. This can be a great method in being able to see how successful the advertisement within our group can be through the use of BARB.
Audience Research
Audience Data - This is a measure of demographic profiles and household data of the national audience for a television network at certain times when something is aired. The use of audience can be used in order to gain feedback on whether or not an advertiser is reaching out to the intended target audience. The use of the demographic number look into the number of individuals in the selected demographic in each household.
Demographics - these are statistical information of the human populations, this including their age and income. This can be used by many especially businesses in order to identify to market their goods and services. In relation to myself the use of demographics can be a great method in being able to see weather or not to put our advertisement that we as a group produced. Demographics are used in order to identify who the consumer are.
Audience Data - This is a measure of demographic profiles and household data of the national audience for a television network at certain times when something is aired. The use of audience can be used in order to gain feedback on whether or not an advertiser is reaching out to the intended target audience. The use of the demographic number look into the number of individuals in the selected demographic in each household.
Demographics - these are statistical information of the human populations, this including their age and income. This can be used by many especially businesses in order to identify to market their goods and services. In relation to myself the use of demographics can be a great method in being able to see weather or not to put our advertisement that we as a group produced. Demographics are used in order to identify who the consumer are.
Audience Profiling - this is finding out the profile of your audience before putting across your message, product and so on in order to make sure that it is effective and produces the best results. It can include information such as an individual's gender, age, educational qualifications, work experience, field of work, interests, financial background and so on. An example of this is shown below:
This example is of audience profiling for age, this looks into the listeners for Radio 3's listening hours, When looking at the results you are able to see that they are categorized into the different age groups.This is audience profiling as from this research identification has been made that the proportion in age group of 55 and over is now at 60% as mentioned in the print screen above. Collecting this type of information for example insure that Radio 3 know who their audience consists of.
Consumers behavior and customer attitudes - This type of research can allow better understanding of consumers and their interest in what you have to offer. This use of information can be a great method to see what you are offering fits in well with consumers behaviors and consumers attitudes. An example of looking into consumers behavior and attitudes is shown below:
Looking at this example, you are able to see that by identifying what consumers interest is towards specific things, you are able to see what is a successfully and weather or not you should market what you have on offer to consumers. If I decided for example to advertise a watch collection for women I am able to see that in terms of shopping habits that more women buy jewelry and watches than men, therefore giving me more reason to market my product. Looking at the example above from looking into consumers attitudes and behavior I am able to see that it can be a good way to look into weather or not it is a good idea to market your product and if it can be successful.
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