LO2: Synopsis generating individual IDEA to pitch to group

My Idea Decision

To advertise the Bare minerals foundation, this brand is based within Debenhams as it own section the store. The product does not have much awareness therefore advertising this will be a good idea.

The Product 

The product can be advertised and awareness can be created for it, this being that it holds a unique selling point.

The advertising can look at the factor that it is good for your skin as it is better than regular foundations in the sense that it provides minerals to your skin.

In addition to this it is simple to use and vast amounts of foundation will not be used and the powder included in different shades to complement the individuals face.

The product can advertise this product as it also includes a started kit for individuals so that they are able to see how good the product is on their skin.


The product includes the basics which is Primer, Foundation, Warmth, Original veil to complement the skin. Furthermore to this I am able to see that it includes brushes for the service to be carried out. In addition to this it is very good product as it provides a CD that explains how they are used.

The Brand Image and Colours - Identifying that the brand includes the colours of brown, light beige, pink and light pink. From this I am able to see that these will be the colours used to present the product and the logo will be beige therefore the house style will be around these types of colours.

The Target Audience - The target audience for this product is mainly females, it terms of lifestyle it will be those who can afford luxuries as this product is around £50. Therefore it will be aimed at those who have high amount of income and those individuals interested in treating themselves and having luxuries for themselves.

Hennah’s Idea

Brand: Dior

Product: Lipstick

Benefits of Product:

·         12 hour long lasting lip stick

·         Gives shine to the lips

·         One of the few products which is available in a wide range of colours

·         Tried, tested and loved by 9 in 10 women

·         Waterproof; no need to keep re applying

Target Audience: Predominantly women, however can also be aimed at males as they may think of giving this as a gift to their partners. Vast majority appeals to women, with a proportion of the target market aimed at men. Psychographic and demographically generally aimed towards women aged 18 – 40 years old, falling under class categories A, B, C1 and perhaps C2 because the brand is slightly expensive to afford for a non-middle class audience.

Other products:

·         Fragrances

·         Make up (incl. foundations, eye kits, lip gloss etc.)

·         Bags

·         Fashion & accessories and more so.

Gift’s Idea

My initial idea is to advertise Nike clothing such as tracksuits, T-shirts, jackets; shorts and many more. The Nike clothing will be advertised as clothing which enhance your performance in style. The clothing will have various colours and different shapes and sizes. My main audience will be the general public who are interested in sport or just like to wear the brand for its popularity or for fashion. The advert will appeal to both men and women between the ages of 10 to 60. The values of the clothing are cutting edge, cool and friendly. In my advert I will use characters that appeal to the audience as world-class performers, something similar to celebrity endorsement. My products will be very affordable so the consumers can buy items worth their money. My products will sell much better compared to other products because it's original, worn by the best athletes, it's very futuristic clothing and its very affordable to everyone. The slogan is very catchy and very influential.

LO1: Purpose & Impact of Advertisements

Purpose of advertisments

• To sell & promote products, the use of using advertisements can be a great method in insuring that the business can grab and create awareness for their products in order to generate sales. The business may also use the advertising as a method in creating and developing an image for themselves. This image will then help a reputation to the be created from the adverts which will also be reminded and memorable to users if the business decides to use series of adverts. An example of a business doing this is for example Nike and the use of their slogan and tick to create an image and message of "JUST DO IT" 

• It may be used to inform & create awareness e.g. NHS anti-smoking campaign advert. This being that for example the use of the advertisement for NHS smoking making individuals aware of the impact it has. However other methods of advertising are used to create awareness in what is happening in society. An example of this being shown below:

Looking at this advert you are able to see that it is creating awareness of domestic violence and the message being would you stop if you could see yourself. For advertising it is very beneficial as it can be used in methods in trying to get a message across to the general public and help support those individuals who need help such as the childline advert, where it provides a telephone number and ways to overcome the issue that the individual is in. 

• To increase the awareness of a business & its brand image, Many businesses will want to insure that they are developing their brand image and this can be done by introducing new products, however the use of advertising helps support the success of the product or service as it means that the brand can become successful. This being supported by the use of slogans and also slogans that are memorable. 

• To generate & encourage sales in order to  gain profit. Many companies provide perks and benefits of a product therefore making it more desirable for a user to be interested. The use of the different appeal create more interest for viewers in a product. 

For example perfume advertisement, it includes the diamonds and the rich lifestyle fit in well to present this desirable aspect for viewers allowing the product to have create more interest from the viewers. Some advertisements may use the lines of appeal to gain the interest of target audience however some may provide free aspects, this being for example the business Compare the Market, they offer a free toy for people who buy their insurance, this elements helps support and boost sales for the business. 

• To create a personal relationship between the consumer and the brand. Many advertisements try and achieve this for example the Compare the Market that is has had more than 16 adverts for the meerkats included. The appeal of characters will drawn individuals and is like a story is being presented to them. The meerkats also present their own identities and human qualities making them more relatable. This interaction and relationship can be built for the viewer as the series continues. 

A very good example of this is the series for the BT advertisements as shown below: 

As you watch and see how their relationship develops, you are able to see that the series used allows individuals to create a relationship and interest to what will happen between the actors shown, this being very effective as it can be relatable to many. It can also be a great way to leave the BT advertisement as memorable as they will keen to see what will happen next. 

• Each consumer can have a purpose of choice, the use of advertisements allows and provides consumers with a choice in the products and services of their interest. They can select from the different brands available. The use of advertisements can help aid viewers in making a decision on what brand or item they are interesting in purchase. 

Impact of advertisements on consumers

• It influences the viewers interest in the product or subject that is being advertised. The use of the different lines of appeal can engage and develop the interest of a consumers. Furthermore to this the infromation being provided can be very supportive this being the use of strategic language. In other methods the use of imagary can be very a good method in gaining the consumers interest. Using a products Unique selling point can be a very good method insuring that users are able to gain interest in the product as the use of the strengths of the service or product will be portrayed. An example of this would be a product like Head and shoulders: 

The use of Head and shoulders for advertisements use their unique selling point to gain the interest of consumers, this being that the product helps aid in combating dandruff. This will have major impact to consumers as it is meeting their requirements and expectations and providing an element that other products may not. 

• Raises awareness in brands or topics of discussion for example 'Think' for alcohol awareness. Another example of this can be the Think, Stop and be aware of Train as they can instantly take your life.
• It can change or adjust an individual's shopping habits, this may happen due to the interest of consumers in a brand and also this can be a major impact as the use of shopping habits can benefit the business in insuring that they have loyalty from its consumers.
• The use of advertisements can impact consumers in many ways, the success of a product or a service can be built on from the cause word of mouth. This can help create interest from the advertisement to other individuals helping support a business. However at the same time advertisements such as "Happy Egg", as shown below could affect a bad reputation on the business:
  
                  

Looking at this I am able to see that even though that the business has been cleared of misleading advert. I am able to see that this has had a negative impact on the reputation for the business, this can also be developed from the use of word of mouth and cause some individuals to lose the interest in the product. Looking at this you are able to see that the use of advertising has both negative and positive impact on consumers perspectives.

Successful Organizations

Unilever

• This is a successful organisation which was founded in the 1890's William Hesketh Lever for his First idea sunlight soap. The company provides a wide range of products and is a very successful organization. 

Their website for further look on the different products: 

http://www.unilever.co.uk/ 

Below shows some of  the different types of products that the business has on offer: 

LO1: Audience classification

I will be looking at how to find about audiences and how the categorisations systems are used in audience profiling. 

The regulation boards collect information from the audience by allowing them to provide complaints, which then allows them to overcome and identify any issues. 

 Looking at Ofcom and how they operate with the use of complaints:  http://stakeholders.ofcom.org.uk/enforcement/audience-complaints/
When looking at the website I am able to see that the complaints gained are reported to the audience, the programmes are listed in alphabetical order. It shows the programmes that received more than 10 standards complaints. 

These are some of the complaints from the audience, this is how Ofcom gain and aim to meet the standard and requirements of the audience. 

Audience Information 

Information from the audience is gained by different methods the following below shows some of the methods: 

Questionnaires & Surveys 
Questionnaires and survey are usually paper based, however can be done online. They are set of formal questions used in order to gain statistical research, but can also gain more information by using open end questions.

Focus Groups 
Focus groups include a group of people, this tends to usually be between 4 to 14 individuals. The people in the group are brought in together to hold a discussion. This discussion will be based on a topic while the individuals conducting the research is present. Focus groups will include discussions rather than simple answer to questions. The moderator will not get involved in the group discussions in order for fair opinions to be shown. They will simply ask the questions while the individuals answer around and this will then help a discussion and detailed responses.

Observations and Interviews 

Observations are a common method, and bring a lot of advantages as it allows a better understanding in the human behaviour whereas an interview looks at the presentation of an individual with a basis of questions and the responsive actions. The difference between the two is that having interview may not provide a better understanding of individual's behaviour and attitudes as for example interviews for recruitment will have similar questions to what is expected and also individuals can be more prepared for an interview. Whereas it is better from observations as the outcome is not always know their perspective gained is more direct.  Observations can provide a better acknowledgement of problems by making in depth analysis of the situation at hand whereas at an interview there is no real idea in the problems for example in an interview for recruiting you will not know the capability of a candidate, it is made on judgement in their presentation. 

(BARB) Broadcasters Audience Research Board 

This is an organisation  is the primary provider of television audience measurement in the UK who collect the viewing figures for the television in the UK. BARB audience measurement data shows the trading currency for broadcasters, advertisers and their agencies. BARB is a non-profit making limited company and funded by major players in the industry for example like the BBC, ITV etc. The information shown shows how well channels  advertisers and campaigners have done. This can be a great method in being able to see how successful the advertisement within our group can be through the use of BARB. 

Audience Research 

Audience Data - This is a measure of demographic profiles and household data of the national audience for a television network at certain times when something is aired. The use of audience can be used in order to gain feedback on whether or not an advertiser is reaching out to the intended target audience. The use of the demographic number look into the number of individuals in the selected demographic in each household. 

Demographics -  these are statistical information of the human populations, this including their age and income. This can be used by many especially businesses in order to identify to market their goods and services. In relation to myself the use of demographics can be a great method in being able to see weather or not to put our advertisement that we as a group produced. Demographics are used in order to identify who the consumer are.

Audience Profiling - this is finding out the profile of your audience before putting across your message, product and so on in order to make sure that it is effective and produces the best results. It can include information such as an individual's gender, age, educational qualifications, work experience, field of work, interests, financial background and so on. An example of this is shown below: 

This example is of audience profiling for age, this looks into the listeners for Radio 3's listening hours, When looking at the results you are able to see that they are categorized into the different age groups.This is audience profiling as from this research identification has been made that the proportion in age group of 55 and over is now at 60% as mentioned in the print screen above. Collecting this type of information for example insure that Radio 3 know who their audience consists of. 

Consumers behavior and customer attitudes - This type of research can allow better understanding of consumers and their interest in what you have to offer. This use of information can be a great method to see what you are offering fits in well with consumers behaviors and consumers attitudes. An example of looking into consumers behavior and attitudes is shown below: 

Looking at this example, you are able to see that by identifying what consumers interest is towards specific things, you are able to see what is a successfully and weather or not you should market what you have on offer to consumers. If I decided for example to advertise a watch collection for women I am able to see that in terms of shopping habits that more women buy jewelry and watches than men, therefore giving me more reason to market my product. Looking at the example above from looking into consumers attitudes and behavior I am able to see that it can be a good way to look into weather or not it is a good idea to market your product and if it can be successful. 

LO1: Codes and Conventions of advertisements

The codes and conventions of advertising, I have identified this for my own production so that I am able to have a better understanding in how to present our advertisement.

Codes and conventions are used in many adverts, this codes can be looked at in four different sections, it is called SWAT codes. This standing for the following: 

• S- Symbolic 
• W- Written 
• A- Audio 
• T - Technical 

You will find that this type of conventions are used in a wide range of advertisements. It is also used within programmes and films. These techniques are portrayed in many different ways. 

Symbolic, "serving as a symbol of something" is how it is defined. This can be looked at in terms of the presentation of an individual, or even an object, setting. The use of body language or even clothing and colour. These aspects can be looked in terms of symbolising something. For example the advert 1 Million Paco Rabanne

When looking at the advertisement you are able to see that the man in the suit is representing money and the use of cars, diamonds are also supporting it. This is a method of symbolising it is using clothing, object and also the use of body language. By the guy clicking his fingers he is showing not only his wealth but also power. This immediately makes the audience aware of his status, by using this male to represent wealth and power also then symbolises on the product itself. The perfume and its style, by having a this use of imagery reflects and symbolises the product as the use of gold outline for the product symbolises wealth and power and reminds the audience of gold. 

Written, this includes aspects such as text on the screen, headings, captions, speech bubbles and language styles. An example of this convention is the use of Asda advertisement and the use of written information to gain the audience's interest.

It uses a chart with the use of text and number to show the difference between the product and how cheaper the products are in each store. And then uses pricings of "50p" to show the products and how cheap they are. The use of doing so makes the products stand out and the company ASDA gain more recognition as it is contrasting it to other businesses through the use of their names.


Audio, this includes any sounds used in an advert or film such as sound, dialogue, music and voiceover. You are able to see that the use in audio is very effective in ads for a simple reason as it allows attention and focus to be made on a specific thing, this usually being the service or product on offer. In addition to this makes what is shown more interesting and attracts the viewers and in some sense provide them better idea and clue of what it going to happen.

A good example of using audio is the Boots advert for "Here come the girls", the use of having the choice of a popular song to sell the products is very effective as it becomes very memorable and in some cases mean that whenever next hearing the song you will remember the advert for boots.

Looking at this advertisement the use of the music makes the advertisement more popular, this is supported by the use of music choice, here comes the girls. It fits in well with the advert as the products shown are mainly at a target market of girls. For the music fitting in well with the product and advert makes it more memorable therefore meaning that it will have more impact on the audience. 

Finally the use of technical codes, this side of the advertisement includes the different camera techniques, framing, camera angles, shots, the use of lighting, depth of field, exposure and so on. All these aspects are a big part to an advertisement. The use of the different camera angles can be a great method in helping to add expression, establishing shots and so on. In addition to this, they can be used to show different perspective of a scene and can be a method in showing more to the viewers.

In terms of the lighting used it is a great method in being able to create a atmosphere but also a mood to the advert. Whereas the use of sound can used whenever and can also emphasis the imagery presented. The use of sound can help create more awareness of the product and its features.

A good example of the use of camera angles is from the advertisement for Pepsi

This advert is a good example of using different camera angles and shots, there are so many used throughout the clips showing different movement for the character.

There is the use of long shots as shown below:

This is a great method in establishing the setting for the advertisement and a great method in setting up the atmosphere for the Pepsi advertisement. The use of long shots are used throughout the advertisement to establish shots and so different scenes and new areas of where the character goes to for example another being the change in scene this being to the door where the kid knocks on. This is use of long shots and some other wide shots within the advertisement are used to set location.

There is use of close up and extreme close ups, this is to show expression and more concentration to what the character is doing within the advertisement. There is also use of mid shots as shown below:

Looking at this mid shot within the advertisement can be used to express the character movement and gives a clear view of what is happening. At this point the use of the mid shot allow a different to be shown from the character at a young age to now being older age. 

LO1: Ofcom Rules & Regulations For TV Advertising

Ofcom is public body, it regulates all media which is broadcasted to the general public. This for example being Radio, TV and so on. Ofcom sets out standards which broadcasters must comply with, Ofcom protects the general public from Scams and any harm that can result from the advertisement. 

The Ofcom rules include and are based to insure that the board are for example protecting under eighteens, criminal activity, harm and offence, difference of views and opinions, religious services and so on. 

An example of ofcom doing and helping the general public, is shown below in the article: 

Looking at this above you are able to see that Ofcom purpose is support the audience from any harm and this is shown as the article looks at how ofcom are asking the advertising bodies to review the rules in order to limit the exposure of TV alcohol advertising. 

The board makes sure that on public service channels that advertising used does not exceed an average of seven minutes per hour for every hour. Furthermore to this they insure that other channels do not exceed an average of nine minutes of television advertising for every hour of broadcasting. 

The types of advertisements that go up on channels are also affected by whom may be viewing, in the article it looks at restricting the exposure of alcohol adverts to young children. This for example being what can be screened on TV before 9pm watershed. These codes are beneficial as they help protect young children. 

The complaints gained are then judged by the use of the broadcasting codes. These rules not only cover harm and offence, but also some other areas. This being accuracy, sponsorship, impartiality and so on.

If Ofcom find a programme has broken these rules then it will be found in breach of code and Ofcom will then decide upon this decision. In some of the serious cases the board may need to serious action in for example fining the broadcaster. 

ASA

The ASA are set out law for advertisers, agencies and media owners to follow. The ASA include general rules that include the following: 

•         Advertising must be responsible
•         Must not mislead, or offend
•          Specific rules are set to cover advertising for children

                                                                                                                                                                      For example one rule would be not to include and allow children to be in a place on their own or be in strange place, they are also not permitted to initiate and talk to individuals they do not know.    

•  Specific rules are also aimed at specific area such as alcohol, gambling, motoring, health and financial products.

ASA will take action on behalf of the general public, this being that if an advert shown is misleading or shown to misrepresent. At this stage Ofcom will review and respond to complaints. ASA judge advertisements on a framework of the UK advertising codes, if the advertisement does then breach the UK advertising codes it will be withdrawn. All the adverts are passed to trough regulatory boards before they are able to broadcast. 

LO1- Intro Task & Analysis of existing advertisements

Intro Task 

Compare the Market Advertisement

This advertisement is aimed at adults from the age of 18 and above. 

• This advertisement is based on both males and females
• Persuasive techniques used in slogans
• The technique used is dramatic 

 NHS- Stop smoking

• Uses family and lifestyle to show the impact smoking has on individuals 
• Main focus is based on other the song and saying of "I like what you like"
• Can be seen to be aimed at individuals whom have a family and their children 

Comfort Fabric Conditioner 

The advert is aimed towards women. It can be seen that it is aimed towards mothers and families, this could be mainly due to the stereotypes created, this being women and mothers doing the household washing. The advertisement in terms of the age band can be seen to be aimed from 15 years old and above. 

Structures & Techniques 

The advertisement is an animation and their is no real people presented or real objects shown within the advert helps aid the advertisement as we are able to see the animation and relate to how the product is this being in terms of how it feels as the animation used present the soft feeling and elements. The benefits of the animation allows presentation in bright colours and allows the products to stand out and this is complemented with slogans used. 

The advertisement is surreal and allows the product to have elements of fantasy this being in the feel of the atmosphere presented. It can also be seen that the advert style is very dramatic as it includes a story  of the characters included.  

Analysis of existing advertisements

HEINEKEN Advertisement

Looking at the advertisement demographically I am able to see that it is aimed towards individuals aged around 18 and above, the age range may stop at around 45 and onwards as individuals may be more concerned about their health during these period. This age group will be around generally 18-45. The age range starts at around 18, this being that this is the legal age to drink alcohol and beer is a form of this. The social class of this product will be from the C1 to the social grade of A. The reason for this in the advert it is very professional and a luxury lifestyle is presented so classes such as Supervisory,Clerical, junior management will be interested. In addition to this the higher class of B this being the intermediate managerial and professional with a further class of A this being the higher managerial and professional. The main reason for this classes will be due to the fact that they will be able to afford it and the advertisement advertises in these types of lifestyles. 

Looking at the advertisement in terms of psychographic terms I am able to see in terms of interest the target market for this product is mainly males as they are more likely to drink Beer. The product Beer is being advertised and the specific attention is placed on the beer as their is high amount of it on display this paying more focus on the quality of the product. The product itself is not a necessity but a luxury therefore by displaying a wide range allows more popularity to be created on the product in addition to the reaction given by the men. The video is more likely to be played more at time past 8pm and onwards this being that more adult programmes will be on therefore allowing a great opportunity for awareness to be created of the product to their audience.

Structures 

The advertisement is realist as some women do behave in that way as many stereotype of women are portrayed like that. The HEINEKEN commercial is a series as their is a wide range of these advertisements and is ongoing commercial, this particular one was released to the audience around the period of 2010.  The advertisement is promoting the product Beer, the style that the advertisement holds is dramatic and humorous . The reason for this being that the Advert uses women's behavior to clothing and shoes and uses it for Beer therefore making the audience become very humorous towards the advertisement. The advertisement is stereotypical towards womens actions, in them getting really happy and screaming over shoes and then uses this to portray men's interest in Beer. By having a stereotype of women's characteristics and applying it to men is humorous as it is not expected from the audience. Furthermore the dramatic style is created from the reaction of the men screaming and jumping this allowing the product itself to be more memorable in the eyes of the audience. 

Techniques 

Within an advertisement it is a great method to use techniques to gain the interest of individuals and looking at the HEINEKEN commercial I am able to see that the Line of apply for the advertisement is a luxurious lifestyle, this can be seen from the size of the wardrobes and the amount of clothing within the areas, this also including the amount of Beer. Looking at this technique it aids the line of apply as it allows humour to be made as they have achieved what they want and therefore allowing an element of aspiration to be portrayed to the audience.

A persuasive technique used within the advertisement is the use of stereotypes of men and women. Women behaviour in cloths and shoes is used in contrast to men interest in beer. This element has been taken on board and from women's reaction and excitement has been applied to men's this is an aspect we would not expect therefore allowing humour to be created within the advertisement. 

Nike: Write the Future  Advertisement

The advert is aimed mainly towards individuals who are interested and enjoy playing football. In addition it is aimed to those who are interested in Nike Sports and their clothing wear, this can also be influenced by the popularity of the brand. From demographic research the advert is mainly aimed at Males, this including youth, teenagers and adults. The age range of this advert consists of is from 10 years old to the late 30s as they will be most interested in playing in football. The advert looks at different ethnic backgrounds and shows that everyone is able to achieve no matter what. Furthermore to this I am able to see that equality is spread out and message of hard work for success. The advertisement was appearing during the world cup in 2010, this may have been played on channels such as Channel 4, 5 and Sky Channels. Furthermore it may also be presented on the sports channels. From this I am able to see that during this period was aid to promoting as this is very some individuals will hold more interest and in forms of supporting their team buy their products for the world cup. 

Footballers in the advert are displayed and shown working hard and playing football, they are throughout displaying the clothing of the Nike Products they are wearing, while footballers play their is close ups of clothing and footwear that individuals are wearing. Looking at the advert I am able to see that  the use of the footballers allows more trust in the product and helps promote the quality of the products. Looking at the advertisement I am able to identify that by including footballers within the advertisements helps support it and helps sell the product. Fans will be drawn in by the advertisement and some individuals may look up these footballers as role models and therefore this can help influence their interest in the products being advertised. 

Structures 

The style of the advertisements is humorous and dramatic, within the advert we get a glimpse of the footballers being in alternative situations and lifestyles. Having this shows how strong football is as some of the alternative lifestyle are not luxurious. We are able to see the hard work of the individuals and this helps aid the decision of individuals as the humour and drama attract them more within the products, as the use of alternative lifestyles help aid the interest in the product. The advertisement is presented is an anti-realist this being that it includes fictional elements such as having Spy's and so on. This allows fantasy to be created and aspirations towards the advertisements in individuals own lifestyles. 

Techniques 

The lines of appeal from the advertisement is the use of celebrity endorsements, this is supported by elements such as dreams, aspirations and fantasy. This can be towards having successful carreers and the comedy and humour that is added to the advertisement. The humour for some can also be a method to make them more determined in doing well in life. For Nike to include successful footballers within their advert more interest will be developed as too many their may be seen as their role models. Furthermore to this the use of celebrity endorsement can be a great method in influencing the decisions for individuals to buy the product. The advert includes products such as boots, clothing and the footballers, by presenting them play football allows the products to stand out and the celebrity endorsements helps aid it. 

 Weight Watchers - Patsy Kensit 

The advertisement is specifically aimed towards women, this include young adults from the age range of 18 to late 45's. The advert is aimed towards individuals whom are not satisfied with their wright and body image and are determined to make a difference. It is mainly focused on women whom are interested in losing weight. The appeals to those who may be very conscious about their weight therefore this ad may help them improve themselves and find an answer to their situation.

The weight Watchers scheme is advertised within the advert, it highlights the method in which individuals are able to lose weight and how the change will make them feel this being more comfortable and looking good. This is portrayed from someone who has experienced weight loss therefore this meaning that they are able to lose weight and showing how much of a difference this lose makes. This can make individuals aspire towards wanting to lose weight.

The advert includes a famous actress Patsy Kensit. She goes through how much weight watchers helped her with her change and her confidence. The use of a celebrity helps sell the product as it provides a visual viewpoint of the difference and transformation in the individuals body with the support and help of weight watchers. This allows the service to stand out more as it allows more trust to be development as having this source shows how much the weight watchers can help individuals. In addition to this it uses pricing tactics to help promote the advertisement this being that join the club is free to join. The advertisement would appear during the daytime and evening time as women tend to be watching. It may appear on the popular of TV Channels this being Channel 4. 

Structures & Techniques 

The advertisement is dramatic and has focus on real life situation and allows the service to be interested towards. The advertisement is part of a series as the company has more of this adverts with different messages and different techniques to interest individuals. The advertisement shows an aspiring individual they could be, this creates aspiration and interest from individuals. Furthermore Psychological factors are used such as Confidence boost to individuals who want to lose weight, this helping create more interest towards the advertisement.